Search Engine Optimization

SEO stands for Search Engine Optimization means online internet marketing through the SEO.

It's two types:-

1.  SEO On page
2.  SEO Off page

 On page means optimize the user friendly website for search engines mostly like Google, Yahoo and Bing.

On Page Optimization

Mainly 4 types:-

1. Website Analysis
2. Keyword Research
3. Competitor Analysis
4. Title and Meta tags Analysis 

Website Analysis:- If you optimize your site to gain position on search engines through the keywords. Website analysis is necessary for that and should be check site.

• Firstly check the Title and meta tags is present or not.
• Check the broken links
• Check Site map
• Domain Age
• Check back link and indexing
• Image Optimization (Alt tags)
• Check Canonical issue
• Content and URL Optimization 

 Keyword Research:- Keyword research is good technique for rankings, whenever write on search engine like Google which shows lots of information about you search through the keyword. To search a better keywords for the website available in online like tool like Google Adwords tool, wordtracker etc.

Keywords should be high searches, less their competitions and relevant to the website.

Competitor Analysis:- Means we will get a strategy to build up rankings and other benefits for the website. 

In competitor analysis, we can check our site's competitor from typing keywords on search engine and know that site position and check their index, backlink, domain age and alexa rank. And check also own site and compare to each other, where they can get maximum good PR link, this is the main strategy to increase website performance.